Images courtesy of http://www.ltmcollection.org/, originally uploaded by Jimbo (Alan James Wellock).
Interested in the concept of depicting and in the sense of 'branding' information I decided to have a look at early 20th Century posters designed to advertise the tube transport system. Art Deco and Avant Guarde in style they clearly define the notion of 'conncections' and 'romantasize' the idea of communication and transportation. They do this by using powerful shapes and perspective in conjunction with the 'roundel' logo to depict a modern safe way of travelling around the capital.
This 'romantisizing' concept interests me as the designers and marketing people of the time were trying to give humanity and warmth to a very cold industrial subject. This is not too far in comparisent to the problem Bruce Mau calls the 'Associative Bandwidth' of the Internet and the notion of it being a cold detached medium for communciation and information transfer. This is a core theory to my project and I hope to develop a digital interactive system that combats this 'coldness' but brings to light the sacrafice we have to make for it.
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