Final Year Studio - Research - SPOTS - Signs Fiction

Image courtesy of www.spots-berlin.de, originally uploaded by Jimbo (Alan James Wellock).

Consisiting of seven animations, video artists Torge Moller and Momme Hinrichs displayed a combination of regular, historical and furturistic signs. The symbols that were originally drawn by hand, filmed, then inverted and shown on the facade can only be viewed correctly by seeing them in the reflection of buildings and wet streets.

I like this installation for it's pure simplicity at targeting what graphics our cities encompass. Signs are everywhere and unless we need them we do not take much notice of them, but as soon as they are blown up and mirrored our perceptions change. They in a sense become an artform as technically they are not warning or informing the viewer of anything. Instead they ask the audience to look around, interact with their surroundings and understand their environment within which the graphics are located. Due to the relections of surrounding materials the viewer becomes emersed in the screen aesthetic itself.

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