Final Year Studio - Research - Art Deco - Cassandre

Image courtesy of www.allposters.com, originally uploaded by Jimbo (Alan James Wellock).

Inspired by Cubism and Surrealism, Cassandre was a graphic designer that actually designed adverts for a cabinetmaker displaying at the 1925 Paris Exposition Internationale des Arts Décoratifs et Industriels Modernes and through the period of Art Deco became one of the most influectial graphic designers of the 20th Century.

By setting up his own advertising agency in the 1930's called Alliance Graphique he set standards for designing adverts that could be seen from fast moving vehicles as well as adverts for fast moving vehicles. Using forced perspective, gradients and custom designed fonts in his train, plane and ship posters he and his agency created memorable images that have influenced how design is both taught and implicated today.

Above is just one of his most famous posters 'Nord Express' and this along with other similar works will help me in, invisioning how to 'romantisize' digital information communication. This will hopefully allow me to give warmth to the medium of screen interaction and widen the 'Associative Bandwidth' associated with it. It will also be beneficial to look at the connections between analog to digital, and visa versa, information interaction.