Any respectable transport company now has a dynamic website and Virgin Trains is no different. It is interesting to compare the update-able design of the website to its fixed print and film counterparts. Notice how although the main aim for the website is to inform the viewer, italicised type and slanted graphics still emphasise and advertise the speed of Virgin Trains, subliminally. It is important to take from the Virgin Trains branding that their marketing media almost act like sign posts, instructing the audience to either their website or train stations to then buy into the product they offer. This is done by using the same colours, images and typography on all of their branding media, so the audience does not misunderstand who is giving them the message.
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