Friday, November 23, 2007

Final Year Studio - Research - Initial Logo Inspiration

Now I seem to have a solid foundation of ideas and theory that I am investigating into, I need to start creating initial visuals for my piece. Above are just a few logos selected for their connection connotations for inspiration. The top logo depicts a company that works in the area of molecular research, and to show this uses a traditional font creating a sense of educational heritage. This along with the molecular connected red symbol using the 'i's' dot as a starting point emphasises connectivity. The second logo down creates a sense of global connectivity by simply using a sphere with the globe and its lateral lines mapped on it. This in conjunction with the distortion of the text creates a sense of purpose and harmony. The third logo really interests me as it gives a sense of physicallity by simply using three dimensional blocks, it looks almost like you could actual pick up the individual graphics. The registration grid lines then emphasise this notion and replicate an 'array' like structure, the idea of having a seperate draw for each piece of data. The bottom logo I feel shows a great aesthetic sense of motion and movement, by simply bluring an image behind the title text.

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