One of the core areas of my investigation into information interaction is that of a medium's 'Associative Bandwidth' or subliminal signal. Below is a quotation taken form Bruce Mau's 'Lifestyle' on the idea of 'Associtive Bandwidth' as one of the 'Twelve Strategies' of design.
'Describe print-based media in the terminology of new media and what becomes apparent is the extent to which “bandwidth” is carried by the non-text-based qualities of an object. The tactility, colour, material, smell, history, image and portability of an object produce what we call associative bandwidth or subliminal signal. All of these qualities inflect the meaning of an object. They make it speak of intelligence, consideration, contemporaneity, criticality, accessibility, or generosity. Although we may not focus ina cognitive sense on these qualities, the channel remains open. The real effect and power of the work emerge in the tension between our cognitive and associative engagement. Perhaps tthe most challenging constraint facing online design application, and the reason so much of it seems anemic or imporverished, is simpl the extremely narow bandwidth - effectivly stripped of all that subliminal signal.'
It is this idea of the difference between analog and digital interaction that I wish to investigate and in turn create a project that challanges the attributes that we normal associate with physical and digital interaction. Inter-twinning them to gain a greater understand of hwo we perceive the different styles of data interaction in our world today and the effect these have on how we store and access information biologically.
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